Monthly Archives: March 2013

How Google Has Changed How I Write

When I first started on Etsy, I would write the descriptions stream of conscious, not really worrying how they would be picked up by search engines. Not only did it not occur to me, I did not have to either. My first sale was within two hours of posting the purse followed by over 300 sales in two years. Then Etsy changed. The competition grew, the search changed to relevancy, and I lost my client base during a couple year hiatus. I had to pay more attention to the words I used in tags, titles and descriptions.

When it was time to update the spongetta webpage, I did not just write. Rather, I compiled a list of thirty terms that had to be included in the text. This exercise made me realize how many obvious words I have missed in the past, such as homemade and heirloom. Even now as I write this passage, I am going back to be sure I have not used an oblique term or preposition when I could use something more descriptive.

It is resume time again. Before I even started the cover letter, I identified 14 key words from the job description and am structuring my central paragraph around these terms. The writing is definitely stronger and makes for a better application package. I feared that compiling ideas so strategically would take some of the fun out of the process. Instead, being deliberate with my word choices gives me more control over the process. There is no doubt now that I have presented myself in the best way possible.

All Dressed Up

One of my favorite things about Etsy is making treasuries.  My husband laughs, but there is something so satisfying about finding 16 items from other shops that harmoniously mesh together to form a cohesive image.  And sometimes we are rewarded for our effort and the collection spends an hour on the front page of Etsy.  In the middle of the night, one of my collections enjoyed that privilege.

Vintage Cotton Canvas Laundry Bag – Rite-Way Laundry Co. Inc – Brooklyn pre-1950s

A great find that could have been a fun project, but has remained intact.  I guess we are back to the cut it or sell it question.  This time sell.  But it is a really cool item that could be used in a very cool way.   Already had some calls from set designers looking for the perfect laundry bag for a shoot.

Sara is cleaning out her extensive collection of fabric and found this amazing cotton canvas laundry bag in very good vintage condition with no wear but a few stains. The Brooklyn based cleaner’s canvas laundry bag is dated based on the New York City exchange phone number. Natural canvas printed in black on both sides. Overall dimensions are 25 1/2″ x 38″ (64 x 97 cm). The printed area is 16″ x 15″. The bag is sewn from two rectangular pieces of canvas with a selvedge at the opening.

Yes, it was once a placemat!

A friend picked up these beaded placemats to use under the centerpieces at our wedding.  They had been floating around the studio for years since.  Sarah Jo took them and created these stunning clutch purses.  Each one has been reinforced with a cotton lining, then hand sewn to form the purse body.  She finished them with a pocket and magnetic clasp. There are three each in orange and pink and one turquoise clutch.

How perfect would these beaded clutches be for bridesmaid gifts?