When I first started on Etsy, I would write the descriptions stream of conscious, not really worrying how they would be picked up by search engines. Not only did it not occur to me, I did not have to either. My first sale was within two hours of posting the purse followed by over 300 sales in two years. Then Etsy changed. The competition grew, the search changed to relevancy, and I lost my client base during a couple year hiatus. I had to pay more attention to the words I used in tags, titles and descriptions.
When it was time to update the spongetta webpage, I did not just write. Rather, I compiled a list of thirty terms that had to be included in the text. This exercise made me realize how many obvious words I have missed in the past, such as homemade and heirloom. Even now as I write this passage, I am going back to be sure I have not used an oblique term or preposition when I could use something more descriptive.
It is resume time again. Before I even started the cover letter, I identified 14 key words from the job description and am structuring my central paragraph around these terms. The writing is definitely stronger and makes for a better application package. I feared that compiling ideas so strategically would take some of the fun out of the process. Instead, being deliberate with my word choices gives me more control over the process. There is no doubt now that I have presented myself in the best way possible.